Construction companies rarely sell through a single channel. There is the own webshop, a dealer or B2B portal, sometimes marketplaces, and always the PDF datasheets for specifiers and customers. Keeping every channel up to date by hand is a source of errors and lost time.
The problem of disconnected channels
If you change a performance value or a price, that change has to go to each channel separately. In multiple languages. Inevitably something lags behind: the webshop is correct, but the PDF is not, or the dealer portal shows an old version. For technical construction products that undermines trust and the risk of errors rises.
One source, distributed automatically
PimLayer flips the logic. You manage the product data centrally and the system publishes it to every channel:
- The webshop via a connector or the open API
- Dealer and B2B portals
- Marketplaces, including via Channable and ChannelEngine
- Print-ready PDF datasheets, multilingual and per brand
- Large retailers via the GS1 connection
If you change something in the source, the change appears everywhere, in all languages at once. With channel rules you also decide which information goes to which channel.
Channel readiness at a glance
PimLayer shows per channel whether a product is ready to publish, and lets you approve channel by channel. This way you keep control and never publish an incomplete datasheet.
The result: less manual work, fewer errors, and channels that are always in sync. And all of that with onboarding included, so you are usually operational within a month.