Construction companies rarely sell through one channel: there is the webshop, a dealer or B2B portal, sometimes marketplaces, and always the PDF sheets for specifiers and customers.
The problem of disconnected channels
If you change a performance value or a price, the change must go to each channel separately. In multiple languages. Inevitably something lags behind.
One source, distributed automatically
PimLayer flips the logic. You manage the data centrally and the system publishes it to every channel:
- The webshop via a connector or the open API
- Dealer and B2B portals
- Marketplaces, including via Channable and ChannelEngine
- Print-ready PDF sheets, multilingual and per brand
- Large retailers via the GS1 connection
A change in the source appears everywhere, in all languages at once. With channel rules you decide which information goes where.
Channel readiness at a glance
PimLayer shows per channel whether a product is ready to publish, and lets you approve channel by channel. You never publish an incomplete sheet.